WEITZNER HANDMADE
Lori Weitzner has been internationally known for her contributions to the world of textiles and wallcoverings for more than thirty years. As VP and Design Director of Weitzner Limited, Lori brings her signature aesthetic and sophisticated colour sense to all the brand’s textiles and wallcoverings
“Fabrics and wallcoverings are the soul of a space”
With the time-old tools of colour, texture, and pattern, Weitzner ltd was formed, creating materials that engage the senses and evoke curiosity, calm, and beauty. Dedicated to environmental consciousness and performance, the line also offers four unique perspectives: Weitzner Handmade, products made by hand by worldwide contemporary artisans; Weitzner Smart, innovative products that incorporate new technologies and present forward-thinking design solutions for our clients; Weitzner Perform, products that utilize special materials, finishes, and constructions to exceed industry standards; and Weitzner Indoor﹢Outdoor, fabrics designed to enhance indoor and outdoor spaces alike.
Founded as a boutique company focusing mainly on handmade wallcoverings in 2004; as the brand expanded, Weitzner merged operations with Pollack in 2011 and launched its textile line in 2013. Today, Weitzner features a wide variety of fabric and wallcovering options, all unified under Lori's signature aesthetic.
Weitzner recently won the Homes & Gardens Award for Wallpaper Innonvation for their wallcovering – Pergola. For this month’s Brand Focus we delve deeper into the world of Weitzner Handmade and how these unique and versatile panels are created.
Thriving Artistry
Weitzner Handmade is committed to preserving the time-honoured techniques and artistry of those who make a product by hand. With every intention that these skills will not merely survive, but thrive, Weitzner work with artisans around the world to provide a contemporary marketplace for their soulful products.
“Design possibilities abound when the product itself is a work of art”
Weitzner’s handmade wallcovering panels add a touch of the unique to any room. These versatile products can be used in several ways, from a statement wallcovering to a creative room divider, a distinctive table top to a standalone piece of art.
These wallcoverings begin life as a variety of natural fibres - salago, mulberry pulp or fig tree bark. First the fibres are washed and, in some cases, dyed. Mixtures are then prepared using a selection of different fibres, dependant on the Weitzner product being created. This mixture is then squeezed and manipulated (by hand) to form the pattern.
When the pattern is finished, it is left out in the sun to dry.
View the complete collection of these beautiful handmade wallcoverings
- HERE -
ALTFIELD APPROVED - Weitzner Handmade
Staff Favorites
Rodell, our Showroom Manager, loves: Sherlock
“A hand-woven faux leather wallcovering, who can ask for more. The 70s are back!”
Katherine, our PR & Marketing Executive, loves: Inlet
“These paintable plaster designs offer endless design possibilities”
Fionn, our Sales Executive, loves: Metaphor
“I love the mix of organic and structure within the wallcovering design”
Olivia, our Sales Executive, loves: Feli
“I love this the different colours that run through this design, its delicate yet stain resistant, making it perfect to place anywhere in the home”
Victoria, our Sales Executive, loves: Impasto
“This beautiful handmade wallpaper is so different; it has a soft feeling. In large scale the pattern is quite striking and beautiful”
Cheryl, our Sales Executive, loves: Ives
“I love the 3d, textured look of this product. I also love the fact that it is so versatile. It can be applied to a painted wall and left in its original colour form, or applied to a painted wall, giving a completely different look. A very interesting wallcovering product”
Sally, our Customer Service Executive, loves: Timbre
“Timbre reminds me of the beach on a sunny day, my happy place”
